/ work
What we built.
Every number here states where it came from. Our own internal systems are marked as such. Client work is shown without names until they agree to be named.
specialty coffee business: several retail locations and an online shop
TARGET: daily stock work from 2–3 hours down to a ~5-minute shift count
Today
kept by hand, separately
Target
same warehouse, one number
Sales call preparation at an automation studio
Audit prep: a hand-filled sheet → a 9-block run sheet generated from the cal.com booking
Before
filled in by hand for every call
After
generated from the booking; 3 sheets produced as of 2026-…
corporate group, 3 legal entities
From "we emailed it" to a record with a quiz, a signature and a timestamp: 4 policies, 3 legal entities
Before
container rebuild
After
45/45 HTTP 200 during deploy, rollback in ~2 s
a company running two public social pages
From a two-line brief to a post waiting for approval: an 18-node chain, 7 screens, 4 tables
Before
not applicable
After
about €0.20 (copy and image together)
an installation contractor whose people work on site, not in an office
Hours and materials logged on site, from a phone: a PIN instead of a password, stock recalculated by the database
Read
two-person automation studio: our own sales system
1,471 contacts → 40 researched messages prepared in one run
Before
1,471 with no priority
After
754 qualified, 197 priority
internal product, multi-tenant B2B outreach platform
Beta launch stopped twice: 3 blockers before tester #1
Before
go-live doc: every code fix implemented
After
3 blockers and 14 high-severity findings
solo photographer and maker: photo sessions, workshops, handmade goods
There was no website. Now a workshop seat and a shipped item go into one cart
Before
nothing to edit
After
eight admin sections, no coding needed
a team that works the phone
The contact, its stage and a summary of every call on one card
Today
not measured
Target
not measured: the system never ran on real data
CRM for a three-person automation studio
11 spreadsheet tabs → 7 tables in one database; live into its fifth month
Before
copying files by hand
After
seven command-line commands